Digital marketing trends are such that it cannot be ignored and it do not matter what your industry is. It also does not matter about the products and services you offer.
Companies need a bit more than a website and a Facebook page, but, now the digital landscape is evolving so rapidly that it is hard to keep up not so long ago.
Several successful businesses are devoid of the online presence. To force the marketers to adapt in order to keep their organizations at the top, in 2020, new technologies and tools will come into action.
Digital evolution is mainly an unforgiving reality. You are sure to be left behind if you do not adapt.
Discover the latest and updated digital marketing trends 2020 that you can check out.
Table of Contents
1. Facebook in the light of upsurge of Digital Marketing Trends
In the world of Social Media, Facebook is no longer the head honcho. 41% of its users are over the age of 65 according to a recent survey.
Though it ranks on the #1 digital marketing trends.
It is clear that Facebook is losing its ground with the younger demographics, which tend to prefer the more visual, interactive experiences. Maximum offered by Instagram, Snapchat, and the rising star, TikTok without any struggle.
The credibility of Facebook is significantly lost after the data breach scandal in 2018 as people is met with growing frustrations and resentful with the proliferation of fake news of the platforms, cyberbullying, and political propaganda.
With TechCrunch speculating that Facebook might be dead to Gen Z, the once dominant force is continuing to drop in its popularity with the younger generation.
As Facebook might be very unsuitable for some campaigns, especially as it continues to nosedive with the younger people, it is important for the future digital marketers to really look at who their target market might be.
Many Americans continues to check in on it as Facebook is still the giant player.
Yet, the marketers should make sure their target audience is still on Facebook and they should be more cautious who they are trying to connect with.
You could also be wasting your marketing budget by targeting the wrong social media platform if not.
2. Instagram is a Rockstar among Young Gen
Making an impressive achievement, Instagram’s meteoric rise has already seen it pass one billion users. It is one of the most rapidly growing social media platforms and perhaps more importantly much of its user base is coveted younger demographics coming under 30s is what it means.
As the social media platform is for the old people, Facebook is also losing much of that cohort.
Instagram recently decided to remove the likes feature from the platform and this is one potential issue that the marketers should keep in mind.
The companies should keep a close eye on the impact of this will have in 2020 as many of the influencers have voiced their concerns about this move.
Many users might drift away from the platform in search of the vanity metrics else while it could lead to an uptick in content quality ranking #2 digital marketing trends.
3. Chatbots Will have a command over the Customer Service
It acts as a virtual concierge, communicate with the users and helping them in completing their goals being the Artificial Intelligence (AI) software.
They use a natural method to interact with the humans mainly through the use of the text chat windows.
Verbal interactions are also possible. The AI learns more about the customers, thereby making it possible to offer a continuously-improving service as the system collects more data insights over the time.
Chatbots carved out a regular role on Facebook by the tens of thousands, for the different tasks throughout 2018 and 2019.
This sophisticated software can handle everything. From providing weather reports to automating some basic customer support functions can be handled very easily.
Without having to pull a lot from the limited human resource, these bots allows its users to get personalized and focused interactions,
It is noted that 80% of the businesses are claiming to start using chatbots this very year. The following are few of the benefits that are involved here:
- 24-hour service
- Instant responses to customer queries
- No need for breaks, vacations, or overtime pays
About 43% of the consumers mainly prefers to message an online chatbot instead of just a phone customer service centers while communicating with a brand according to the Tidio research from January 2020.
It is sure to be one of the rapidly-growing digital marketing trends of 2020 as the businesses and customers are looking forward for more involvement with chatbots.
4. Video is no longer a subject to bypass
You should get this on board this year, if your business is not using video marketing.
When it comes to selling products and services online, text-based content simply cannot compete with the power of video.
People are watching more video than ever before with the use of smartphones to watch and share these videos about everything especially in this mobile-drive world.
Videos can be used to learn more about the brands and their offerings. You can know about these stats:
- 70% of consumers have shared a brand’s video.
- 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
- 72% of businesses believe video content has improved their conversion rates.
When it comes to the live videos they are quite engaging. When combined with influencer marketing, live streaming is a very powerful digital marketing trend.
Having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience whether it is a new generation of social media influencers or the traditional sources such as the celebrities, athletes and musicians.
5. Good Content and Context matters the most
In the realm of digital marketing, content marketing continues to be the most important part. There is also an increased emphasis made on the
These all even if there is an increasing emphasis on nuance in its content. Now, there is more emphasis on the context and targeting, as the quality will matter the most.
Google is rapidly developing a deeper and more sophisticated understanding of the online content and so the marketers has to think carefully about their target market and how the content can be tailored more precisely in 2020.
It is way more important to make sure a site has fast speeds, well-written content, and useful links.
This is what the advice is rendered by Google while you look at the digital marketing trends.
Google gives preference to in-depth, accurate, recent content that is closely aligned with the user intent though it is getting smarter.
While creating new content in 2020, companies should be keeping this in mind.
6. Email is becoming way more personalized
The major channel of communication is the email. For personal, commercial, scientific, legal, industrial, and academic purposes, it is being used.
Email is something that is here to stay and email marketing itself is something of great importance.
Generic marketing emails are not as effective as they once were though email marketing is evolving.
With personalization, email marketing becomes a lot more important as one of the current digital marketing trends of 2020.
This comes with the combination of automation.
It can be quite effective when you can trigger your email marketing to something that is quite specific including user browsing a specific product and then following up with a promo price of a demo video within a personalized email.
To motivate an action mainly when they are combined with your remarketing techniques emails is often the final trigger that acts here.
This is what that leads us to one of the most favored digital marketing trends of the recent times…
7. Interactive Content occupies the Mainstream in Digital Marketing Trends
Anything that the people can click on, swipe, or interact with online, is what interactive content is. 93% of the marketers rate interactive content as highly effective at educating the buyer according to outgrow.
Several other companies will be experimenting with the interactive content types in 2020, as:
- Quizzes and polls
- Augmented reality ads
- 360-degree videos
These formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer people a more immersive, engaging experience. Nowadays, consumers want this type of memorable, fun content from brands, as it helps them feel more connected to the company.
Consumers wishes to make this a memorable, fun content from brands as it helps them to feel more connected to the company these days.
8. Voice Interaction Continues Upward
Verbal interaction with the devices is continuing to rise especially due to Siri, Google, Alexa, and a host of other smart devices.
People like to talk and that is a preferred way of interacting is what the real lesson for us is.
Machines are finally catching up to the way people wishes to search, shop, and discover new things now.
Few interesting challenges are presented here. It is quite different from typing a query specifically in the results while conducting a voice search.
The screen displays the results one page at a time when they are performing a text-based search. It may only give a few choices at most and frequently supplying just a single choice when someone asks a device to conduct a search and the device replies verbally.
It is not just about remaining a relevant one. Everything is about creating an ideal and optimized customer experience that will be fostering relationships to build a brand loyalty.
9. Marketing in Messaging Apps Will Rise-Up
The social messaging apps are not simply to stay in touch with your friends and family. In apps like Facebook Messenger and WhatsApp, people have started to take a significant attention.
The following are the opportunities that should be considered”
- More than 1.3 billion monthly users are active on Facebook Messenger. Every month it sends more than 10 billion messages.
- There are 1.6 billion active users in WhatsAp that sends over 55 billion messages each day.
There is no denying that people are more active on instant messaging apps. The traditional channels like the email and social media are far from dead.
Messenger marketing is expecting to be the number one marketing channel in the world in the next 5-7 years.
Therefore, to start connecting with people on these platforms, it is a logical step for brands to connect people.
It generates 10 to 80 times more engagement than the organic social media that is far from death. This is the fact that can never be ignored.
Companies can reach out to a broader audience with short, personalized texts through these messaging apps. If there is a live chat option, 63% of the online consumers are more likely to return to this company website.
You can easily expect to see a lot more marketing in messaging apps with many companies. This includes the video and interactive content to engage their users in 2020.
10. Importance of Omnichannel under Digital Marketing Trends
There are many practices of marketing across several platforms.
It includes, email, apps, social media, and your website blog is Omnichannel marketing as one of the digital marketing trends.
Effectively they offer a better user experience. It is the approach that allows the businesses to connect with the customers on a way more digital touchpoints.
You can generate some great results by delivering a seamless, consistent voice and cohesive brand message across every channel. When you have several or multiple channels, customer retention, average order value, and purchase frequency are all higher.
As AI technology improves, companies can leverage data insights and machine learning.
This way they get a better understanding of customer behaviors, and then personalize it at the highest-level.
Ultimately, a focus on omnichannel marketing is the road to an enhanced customer journey. This can keep people coming back for more.
Companies can leverage on the data insights and machine learning. It can help to get a better understanding of customer behaviors with the improvement in AI technology.
You can also have it personalized to the next-level.
The road to a more enhanced customer journey that would keep people coming back for more is through a focus on omnichannel marketing.
These all are possible within the digital marketing industry.
Time to Dig Into the Digital Marketing Trends…
In the realm of digital marketing, things are taking a fast pace!
AI technology, voice search, video, and interactive content will be among the most prominent digital marketing trends to follow in 2020.
As the younger demographics and more tech-savvy consumers of today wishes the brands to connect with them in new and exciting ways to make the customer journey easier and more enjoyable, a business should not halt.